Essential Skills for Success in the Fitness Industry - Part 2

by Bobby Cappuccio |  Date Released : 17 Feb 2007

  • Introduction
  • Rapport
  • The ability to create natural rapport is the most powerful tool of all in communication
  • Don’t get caught up in techniques
  • Rapport -> Trust -> Honest Communication
  • Higher perceived value
  • Go getter vs. go getter
  • Not paid for effort but for value
  • Myth of hard close
  • Intention and attention
  • Meyers Briggs personality types
  • The Director – assets and liabilities
  • The Thinker – assets and liabilities
  • The Relator – assets and liabilities
  • Socializer – assets and liabilities
  • What are you thinking, “I want to make your life better.”
  • You can’t experience self doubt and other negative emotions when focus is on others
  • “How to Win Friends and Influence People” by Dave Carnegie
  • Being right vs. Being effective
  • The need for authentic, genuine connection
  • Being right vs. being rich
  • Size of decision and perception of risk
  • Only 7% of what is communicated comes from what is said

Bobby Cappuccio

About the author: Bobby Cappuccio

Bobby Cappuccio has held various positions in the fitness industry, including personal trainer, fitness manager, Membership Sales Consultant, Area Director and Corporate Director of Training and Development. Bobby's passion is to help people create a more empowering self-perception by exercising their ability to affect change in their life through health and fitness.

As an international speaker and Former Director of Professional Development for NASM, Bobby has developed and inspired thousands of trainers, managers and industry leaders to facilitate remarkable change in both their lives and their business.

Bobby has been invited to speak and/or consult on subjects including business development, sales and communication skills for many of the most prominent health club chains in the fitness industry.

He has been a contributing author for some of the fitness industry's most widely-read textbooks as well as multiple professional development-based videos. His articles frequently appear in popular fitness publications and he is a highly sought-after speaker at leading industry conferences.

Bobby is currently aligned with leading organizations in the heath and fitness industry, including FitPro, PTontheNet and the PT Academy Global.

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