Using the Fitness Assessment to Sell Personal Training

by Sherri McMillan |   Date Released : 24 Jan 2012
Sherri McMillan

About the author: Sherri McMillan

Sherri McMillan, M.Sc., has been inspiring the world to adopt a fitness lifestyle for over 25 years and has received numerous industry awards including the 2010 CanFitPro International Presenter of the Year, 2006 IDEA Fitness Director of the Year, 1998 IDEA Personal Trainer of the Year, and the 1998 CanFitPro Fitness Presenter of the Year. Her million dollar training studio in Vancouver, WA, has been awarded the prestigious Better Business Bureau Business of the Year recognition and the Chamber of Commerce Community Builder award for her community and fundraising efforts. She is a fitness trainer, fitness columnist for various magazines and newspapers, author of five books and manuals including "Go For Fit - the Winning Way to Fat Loss," "Fit over Forty" and "The Successful Trainers Guide to Marketing," featured presenter in various fitness DVDs, international fitness presenter, and a spokesperson for Nike, Schwinn and PowerBar.

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Comments (4)

Houck, Michael | 07 Jun 2016, 22:02 PM

Great information cant wait to use this material with the clients

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Long, Samantha | 21 Mar 2012, 01:04 AM

This is a great article! Thank you for sharing!

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McMillan, Sherri | 25 Jan 2012, 16:31 PM

Hi Raymond,
Thanks for the great question! An example of this would be while looking at the shoulders deviation... if one side is obviously higher than the other, make a note of it verses pulling out a measuring tape and looking at mm of differences. Same for flexibility... if one leg can be lifted to 90 degrees and the other only to 45, that is an obvious difference. You don't need to pull out the goniometer... leave that to the Physical Therapists.

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Raymond, Christopher | 25 Jan 2012, 00:28 AM

What would be an example of an obvious deviation vs microscopic deviation mention under "reasons personal trainers should not perform initial fitness assessments"?

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