5 Critical Pieces of a Successful Fitness Business Strategy

by Ryan Ketchum |   Date Released : 18 May 2017
Ryan Ketchum

About the author: Ryan Ketchum

Ryan serves as the Executive Director of Fitness Revolution and is a recognized thought-leader and speaker on fitness business.

Over the past decade Ryan Ketchum has experienced every side of the fitness industry: starting as a personal trainer working with clients out of a big box gym, co-founding one of the most successful personal training gyms in the country, coaching hundreds of fitness business owners, and undergoing his own personal transformation.

As Ryan continued to see the reward of helping other fitness professionals grow their businesses, he launched his second business, Vertex Performance Systems (VPS), which offered a variety of tools to help Fitness Professionals. VPS always had a close partner relationship with Fitness Consulting Group (FCG) and in January of 2015 they officially united forces as one brand—Fitness Revolution— to work together to continue to bring change to the fitness industry.

Ryan Ketchum is the author of numerous articles on business, fitness and nutrition, and travels for speaking engagements throughout the year.

Ryan is also recognized as: Best Selling Author of Total Body Breakthrough, a USA Today World Fitness Elite Trainer of the Year, Fitness Business Owner of the Year 2011, Precision Nutrition Transformation Finalist 2013, IYCA Youth Fitness Specialist Level 1, and USA Weightlifting Sports Performance Coach.

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